This diagnostic is designed for CMOs and Heads of Marketing responsible for commercial outcomes. It reveals where complexity may be quietly weakening the marketing function.
Complexity accumulates. Clarity requires subtraction.
~ 10 minutes · 36 statements · 7-point scale
Before you begin —
Does your marketing team work closely with a dedicated sales team to drive revenue?
A short summary of your Clarity Score, including your category breakdown. Nothing else.
© 2025 light house · Ross Duncan · All rights reserved · Unauthorised reproduction prohibited